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Merchant Yard Businesses Showcase ‘New’ Facility
Family and friends from Escalon and beyond gathered on the back patio of the Lumberyard Cellars for some wine tasting, music, and more on Saturday, during the Grand Opening celebration for The Merchant Yard at 1455 First Street. Marg Jackson/The Times

It’s a case of ‘what’s old is new again’ on First Street in Escalon, with a major transformation at the former Escalon Lumberyard into a stylish destination housing four separate businesses.

Lumberyard Cellars, Pencie & Ginger, Studio Off Main and TDS - Total Dairy Solutions have all settled in to the newly renovated lumber and hardware building at 1455 First St., Escalon.

A Grand Opening celebration was hosted by the four businesses on Saturday, Oct. 16 with a sizeable crowd milling through the renovated facility throughout the afternoon.

At Lumberyard Cellars, people were enjoying the chance to sip a variety of wines and share a charcuterie board, with seating inside as well as outside on a back patio.

“It’s going really well,” said Megan (Velting) Webb, co-owner/operator of the wine tasting venture with her husband. “We’ve been pretty busy.”

On the back patio area, live music was provided and there were plenty of tables set up for sipping while you listened to the entertainment. Local resident Ray Guevara also had his food truck set up on site.

Pencie & Ginger, catering to the younger set with clothing, books, toys and more, made the move to The Merchant Yard from its former storefront on Main Street, taking advantage of the larger area to expand their inventory.

Total Dairy Solutions already has multiple offices but felt opening one in Escalon would be a prudent business move.

And for Studio Off Main, the site offers an expansive area for photos, specializing in weddings, engagement and newborn photography.

Self-guided tours were the order of the day on Saturday, those attending getting a ‘passport’ to have stamped at each business, which was then entered into a drawing for giveaways.

There were also refreshments provided by each business and the merchants all said they enjoyed the chance to welcome people in to see the new location and the refurbished facility.

Look for a profile of each of the four businesses coming up in The Times, highlighting one each week during November.

Having some fun, tossing the balloons around in Kimberly Sha Caton’s ‘Studio Off Main’ photography studio are cousins Katie Lesley, left, of Lodi and Mellissa Berg, vising from Oregon and attending The Merchant Yard grand opening festivities on Oct. 16. Marg Jackson/The Times