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Halloween Candy Trends in the US
candy trends

In 2020 there was a decrease of 19% in Halloween candy sales. A year later, sales increased by 11% and, according to the data team’s projections. This year, sales are forecast to exceed last year’s figures by 23%, according to a study of consumer preferences by market research firm Top Data.

The Top 5 Halloween Candy for California

1.       Reese’s Peanut Butter Cup — The favorite candy in 18 states including California, Massachusetts and Utah.

2.       Kit Kat — The favorite candy in 9 states including Maine, New Mexico and Nevada.

3.       Skittles — The favorite candy in 5 states including Washington, Arizona and Minnesota.

4.       M&Ms (original)

5.       Snickers