Sex Drugs & Baseball I’ve been a longtime baseball fan and October baseball has always been one of my pleasures – especially the playoffs leading to the World Series where you can still see some good ‘ol daytime baseball with the stands casting those autumn shadows onto the field. But commercials for the televised games that once were cola wars between Coke and Pepsi, or favorite beer of Budweiser or Miller, or even razor blades, shaving cream, or the latest set of wheels have the battle for airtime competition now from Viagra, Cialis, and Levitra targeting the men in my age demographic showing that Modern Medicine is a wondrous thing when it comes to “erectile dysfunction” – a kinder word for “impotence.” According to these advertisements (that must have dads – and moms too – rushing to hit the mute button on the remote when the kids are around), this horrible affliction hits nearly half of men over 40.