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Women’s Center Is Now Rebranded To PREVAIL
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Since 1976, Women’s Center - Youth and Family Services (WCYFS) has been providing free confidential services and shelters for youth at risk or experiencing homelessness and victims of domestic violence, sexual assault, and human trafficking. Their vision to build a stronger community and create opportunities for hope, healing, and growth by breaking intergenerational cycles of violence and abuse is more important now than ever.

For years there has been confusion about whether WCYFS serves more than just women, and the answer has and will always be yes, noted Center officials. The need to rebrand carries an important message to the staff, community, and those they serve. Countless hours have gone into this rebrand, but the one thing that continues to be at the heart of the organization is the need to provide safety, compassion, and respect to the individuals, families and young people served. As a result of this process, WCYFS will now be known as PREVAIL.

The programs and services offered have advanced beyond both the “Women’s Center” and “Youth & Family Services.” The essence of equality has expanded and the labels of domestic violence, sexual assault, youth homelessness and human trafficking have outgrown the unsaid assumptions of their characteristics. The services and shelters will be the same, but now all individuals in the community are part of this change and the future of the organization.

“From our founding to today, we continue to fill gaps in the system and pride ourselves on being pioneers of restoration in the lives of those who need it most. This is the perfect time to rebrand Women’s Center – Youth & Family Services in order to be forward thinking, inclusive and relevant for the various needs of our clients,” stated Krista Fiser, CEO of PREVAIL. “Pioneering Restoration is who we will always be, but Elevating Voices of Advocacy, Idealism, and Leadership is our future. Because together – with you all, with our clients, and our community of supporters, we shall PREVAIL.”

PREVAIL is San Joaquin County’s only provider of free, confidential shelter and services specifically designed to meet the needs of victims of domestic violence, sexual assault, and youth at risk or experiencing homelessness. During the last year, PREVAIL provided services to over 5,000 participants through its various programs.

The mission of PREVAIL is to provide safety, compassion, and respect as we educate, empower and advocate for individuals, families, and young people.