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Study rates Golden State in top 20 for business success
Outlook 1-22
California was rated above average for starting a business in 2025, ranked 18th overall out of the 50 states when evaluating 25 specific indicators.
Elder care and other health care industries will see growth as the population continues to age. Also, lifestyle brands, such as cosmetics, clothing, healthy foods, and certain recreation businesses, should see growth both online and in person.