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Regional Transit District Earns Advertising Award
Transit award pix
Recognized for an advertising campaign in the category Best Marketing and Communications Educational Effort, Kelvin Cao of San Joaquin Regional Transit District shows the award from the American Public Transportation Association. Photo Contributed
San Joaquin Regional Transit District (RTD) has received an AdWheels award from the American Public Transportation Association (APTA) for its social media story-telling campaign, “RTD Stories.” Customer Engagement Analyst Kelvin Cao conceived, developed, and executed the campaign. “I was engaged and fascinated by the study of mass communication dynamics and its influence with audiences across digital media.