FatWallet.com, the savings resource for millions of online deal hunters, recently announced results of its 2016 Holiday Gift Buying Survey. The study reports that 70 percent of parents plan to spend the same or more buying gifts for their children this year (men will outspend women), and 70 percent said getting the best deals is the most important factor when buying holiday gifts online while 59 percent said free shipping. Parents said their kids want gift cards or money more than anything else, followed by toys, video games and laptops.