FatWallet.com, the savings resource for millions of online deal hunters, recently announced results of its 2016 Holiday Gift Buying Survey. The study reports that 70 percent of parents plan to spend the same or more buying gifts for their children this year (men will outspend women), and 70 percent said getting the best deals is the most important factor when buying holiday gifts online while 59 percent said free shipping.

Parents said their kids want gift cards or money more than anything else, followed by toys, video games and laptops. More than four in 10 (43 percent) of women and men equally want quality time with family as a holiday gift this year, 32 percent want gift cards, 22 percent want apparel and 18 percent would settle for a vacation.

2016 Holiday Gift Buying Survey results include:

Online Gift Buying Factors: Overall, 70 percent said “getting the best price” was most important, 59 percent said free shipping (63 percent of women and 55 percent of men), 30 percent return policy, 24 percent customer service, 23 percent price matching, 14 percent rewards, 6 percent layaway and surprisingly only 4 percent said a good mobile app was the biggest factor.

Best Gift Buying Experience: Overall, 64 percent said Amazon is best for buying gifts, 39 percent said Walmart, followed by eBay, Target, Best Buy, Macy’s, Home Depot and Toys R Us.

Buying Gifts for Spouse/Partner: Overall, 65 percent will buy gifts for their spouse or partner (73 percent by men and 60 percent by women), 46 percent buy more than one gift, 19 percent buy only one gift and in lieu of gifts, 7 percent will buy something big for the family to enjoy.

Buying Gifts for Children: Overall, 61 percent of parents buy holiday gifts for their children (77 percent by moms and 65 percent by dads), 35 percent buy one to three gifts, 36 percent buy more than three gifts and in lieu of gifts, 6 percent buy things on sale that their children need.

Spending on Gifts for Children: Overall, 70 percent of parents will spend the same or more than last year on gifts for their kids with 17 percent saying they’ll spend more.

Other key results report that for most wanted tech products, 40 percent of parents said kids want iPads and Tablets, 20 percent said iPhones and 19 percent said a Samsung or other smartphone. For non-traditional gifts, 23 percent of parents said that kids want a puppy, just ahead of 22 percent that thought kids want a trip to Disney World/Land and 21 percent said quality time with family. Also, 45 percent of adults will buy at least one holiday gift for their pets this year.

“There are many more aspects to consider when buying holiday gifts versus years past, but low prices always seems to be the biggest concern for the majority of shoppers,” stated Brent Shelton, shopping expert with FatWallet.com.

FatWallet is a smart resource for millions of online and mobile shoppers to find and share thousands of current coupons and deals from more than 2,000 retailers.